Over the last 9 years my career has matured and evolved into a hybrid role that’s firmly in the heart of brand campaign development. My background and strength is in digital, but more recently has grown to encompass greater brand awareness strategies and campaigns across social, PR, experiential and digital content. Video content being my most recent passion/strength.
I’m a strategist that digs deep into insights from popular culture and trends to finding the numbers that back up a gut instinct of an idea that I think will fly. My recent time at exposure gave me the experience to flex my creative flair, developing ideas from concepts to pitches to assisting the final production of video shoots. Creating deep and meaningful interactions between consumers and brands is at the core of what I do, resulting in earned media so that brands get talked about - creating fame, awareness and desire for the consumer to explore further.
Core markets and experience are in fashion, lifestyle and alcohol ...I’ve also helped the likes of Unilever, automotive and Banks.
WHAT I CAN DO FOR YOU AND YOUR CLIENTS
I am a goal orientated creative thinker, building up campaigns and creative concepts through deep research and utterly immersing myself in trends, culture and insights to get to the centre of a brief. I strive to create compelling strategies, clear of jargon that achieve great traction with audiences and results for clients.
A team player, I try to make everything I work on fun, rewarding and enjoyable from scamps to pitches. I love the thrill of a pitch and presenting to senior stakeholders at any level.
CORE SKILLS
● Strategy - integrated media plans (PR - experiential)
● Creative ideas and concepts - digital to experiential (great moments create amazing content)
● Digital/Social/Content strategy
● Content calendar development
● Social channels roles and guidelines, global brand TOV guidelines
● Social media mapping, listening, analytics, trends mapping