Adobe

Adobe was the first pitch win at my time at Golin. My role as creative director was to show Adobe, THE creative suite, how we'd execute PR plans to Las Vegas events. (This involved a suggestion of Nicholas Cage and a helicopter... we really flexed the thinking). I've since helped to refresh the social visual identity on social media for content, ongoing creative/strategic planning for their suite of products from Document Cloud to Creative Cloud. A diverse range of audiences and products aimed at the creative industries.

adobe summit

5,000 delegates from 50+ countries gathered in London for Summit EMEA 2016. Ending in an epic party, The Bash. I provided art direction for content at the event and created photography briefs to capture the spirit of Summit - giving customers a vibrant and dynamic point of view of the brand.

#dmexco

For #dmexco, Adobe (a key sponsor ) wanted to be the top trending brand at the event, and without a 'prize' as such to motivate....asked us how we could create engagement with leaders of the tech and digital marketing industries. We had the stage, LED screens and a few seconds in-between key note speeches to make this happen.

I developed a content and engagement strategy that directly stroked the egos of some of the most important people in the industry by posing a question to the audience and asking them to be part of a public hashtag and curated conversation - played out on the big screen. By giving the audience their 5 seconds of fame, as well as feuling debate and conversation, Adobe became the top trending brand at the event.