The Huawei Mate 10 Pro campaign. The only smartphone with Artificial Intelligence built-in.
The campaign, shot by Rankin, featured seven Tomorrow Entrepreneurs, each using the Mate 10 Pro handset, with built-in AI technology, to accelerate their business. Starting with a series of disruptive Huawei brand stories, started with teaser visuals across social channels with the core message DON’T FOLLOW, LEAD.
The fully integrated campaign targeted the Western European market features content, digital, social, OOH, broadcast, and retail channels to present the Tomorrow Entrepreneur’s mantra – I AM WHAT I DO. Individually they give us a window into their own lives and share their own personal journey and success story, accelerated by intelligent mobile technology.
TV/FILM/CINEMA SPOT
OOH/SOCIAL/PRINT
OOH/PRINT
KSP & DAY IN THE LIFE FILMS SOCIAL
Client: Huawei. Agency: Doner. Creative Team Lee Bonnick and Catherine Pryce.