MODERN CHEMISTRY BOOTS BRAND LAUNCH
Modern Chemistry brand reel
Brand launch of a new holistic wellness solution of beauty products and supplements. The challenge to demystify the complex routines and world of beauty ingredients to create a premium, beautiful and easy-to-digest comms plan (social-led) aimed at the mid-market, including perimenopausal women and their varying skin, energy, and brain power needs. Leading with the rest of the team at The Hive on creative strategy, copy, brand tone of voice, visual word, manifesto, scripts, and social storyboards.
FOLLOW THE FORMULA
"Boots will give modern women Modern Chemistry. A holistic solution to the complicated world of health, wellness and beauty, that works from the inside out.
Making the complex digestible. Serving supplements and skincare that fit into their lives, handbags and look great on the shelf. A premium product range (that won't break the beauty budget.)
We invite you to discover the art of beauty science, a range developed by expert chemists. The formula is the simplicity of a routine united by an accessible range of supplements and beauty products. Curated ingredients that unlock an ‘inside and out’ approach to holistic wellness and skincare that delivers incredible results.”
PITCH MANIFESTO
A life less ordinary.
Where you can stay up, stay in, leave it on… leave it longer.
The rules, regimes, routines and beauty nightmares.
Become a dream,
and a cream.
Supplements that supplement your lifestyle.
And balance moods.
A formula that works around you.
That you can take to work, after work, before work
so you get extra.
Extra time in bed or to get ahead and don't be led
by the hype.
Boots have been walking the path of wellness for years.
A polished craft in solutions that serve your mind, body and health.
This is high street, modern, beauty alchemy
that won't blow your beauty budget.
But will deliver the glow.
Modern Chemistry, by Boots.
