BOOTS HABI

A fresh brand campaign launch for Boots to connect with Gen Z, for a new range of gummies, and skincare rooted in natural ingredients and mushroom supplements such as lion’s mane and ashwaganda. Translating their benefits to a young audience to help power them through the day or create a zen moment to calm down. As part of the lead creative team, we created a strategy to connect with their habits and various needs states, with fun, metaphorical, poetic copy. A bright and colourful art direction and photography style for social-first content that leaps out of the timeline with tumb-stopping brand stories. The product launch appeared in OOH, in-store, a PR event, and influencer engagement online. Hitting stores in July 2025. Creating a standout visual identity in a cluttered and sometimes confusing market for both parents and a Gen Z audience. Writing a brand manifesto to translate into film, various copy across CTA and social posts, headlines, and the brand’s proposition. FIND YOUR HABI.