Oreo wanted a moment of fame in the summer…a billboard stunt that grabbed headlines.
The creative solution helped Oreo celebrate the 50th anniversary for the moon landing with ‘One Giant Lick for Mankind’, inserting the brand into culture in a fun and ownable way and replacing the moon surface with a mouthwatering view of an Oreo cookie creme filling.
BILLBOARDS/OOH LONDON
The campaigns cheeky tone was lauded in the PR press and in consumer the brand experienced growth of 40% during moon activation week
PR/PRESS
Client: Oreo Agency: Golin
Creative Director (copy/art direction) Catherine Pryce