SMARTWATER SOLO DINING
Following on from the UK brand launch of smartwater we needed to keep momentum of the celebration phase, educating the audience on brand intrinsics and getting bottles into the hands of the right people.
60% of urban UK workers were not taking a proper lunch break. So we bought the first solo dining experience to London, with smartwater.
As strategist I worked with the account director and experiential team to develop a destination idea and platform where consumers, press and influencers could sample a free lunch (and water) via social invites (Twitter).
The lunch itself provided a spectacular destination and remarkable photo moments that created organic shares.
Combined reach for social (Instagram and Twitter) 1,617,098
Client: smartwater (Coke Brand). Agency: Exposure
B-roll video
social media posts and assets
