TRIUMPH LINGERIE STUDIO: THE FIT CHALLENGE.
The campaign I’m most proud of, from pitch win to production is the Lingerie Studio, a platform that explains product USPs without sexualising women via a variety of 'real life' challenges. Positioning the brand as a differentiator in the market to stand out against the cluttered female fashion space. The output is a series of videos for digital and social, working with international influencers - landing innovation and fashion with a sense of humour that talks to the 30 plus market who Triumph are encouraging to reappraise the brand.
We recruited a variety of international influencers in the fashion industry to take part in the challenge and introduce the brand to a new audience of Style Seekers.
The Lingerie Studio has been rolled across international markets and three further videos are currently in development.
Behind the scenes at the shoot
Rosie's blog
Rosie's blog post on the day and challenges.
Social media posts from the international influencers
Client: Triumph. Agency: Exposure Creative Strategy Catherine Pryce Art Director Simon Brown