adidas I AM NOT A SUPERSTAR
SOCIAL MEDIA. GLOBAL TOOL KIT. STRATEGY.
Tasked with the BTL global communications plan for the adidas superstar campaign, we took the creative concepts and ATL executions using OOH posters and a range of celebrities to talk directly to consumers, press and sneaker heads in global markets.
Exposure developed a global TOV playbook as well as social and digital executional ideas to amplify the 'I am not a superstar' campaign. This included a uniting hashtag, phasing plan, Twitter and Instagram copy examples to set a global template for markets.
Client: adidas. Agency: Exposure.
Client: Adidas Agency: Exposure
Creative Strategist: Catherine Pryce Designer: Connor Lehane