EXPERIENTIAL EVENT F1 CONCOURSE PITCH
The style and sophistication of Alfa Romeo is stunning. We don't need to shout about it. The car speaks for itself. Set in the chaos of the concourse, we’ll deliver a space of multi sensory sophistication in one of the loudest events in sport. By taking away noise, we’ll use it dial up the other senses… To stimulate energy, spontaneity and passion through Chroma Therapy using the colour red (Alfa Romeo’s colour) to bathe the room, people and the cars.
THE RED ZONE
The dreamy space will have noise-cancelling walls, red lighting technicians that work with the room, the cars and interior architecture to create a space that stimulates punters and highlights the full range of cars. It’s an elite space to meet, set up meetings and step away from the rabble.
The space itself is an Instagram dream - the unusual setting and use of chroma therapy a talking point and draw to get crowds in. The multi sensory experience can be mirrored online in an interactive site and videos.
THE RED BAR
The multi-sensory continues into the hospitality area. A refined red space where people can take in hints of heritage serves in a modern way.
From the decor and architecture of the space to music, food and drink menus. Every element is crafted to be enjoyed and compliment one another. To simulate the senses.
