Make the Cadburys Singles range famous with the millennial audience, re-igniting the brands popularity.
Cadburys Singles (Whisper, Boost, Twirl, Crunchie and Double Decker) have long been the brand’s most iconic bars. But as the 80’s child grew up, we were faced with a challenge of introducing and creating fame amongst a new, younger audience.
And penetrate a cluttered and diverse on the go snack market.
To propel the brand into lives of millennials, we needed to infiltrate their culture - we leveraged the resurgence of 80s fashion memorabilia and fashion brands by partnering with a creative fashion house to get the iconic logos splashed across t-shirts. Encouraging a younger audience to not only engage with the brand, but to wear their favourite bar with pride.
FASHION COLLABORATION
Partnering with fashion powerhouse Henry Holland, he designed a range of five unique t shirts that reflected the spirit of each bar.
The collection achieved 66 pieces of media coverage including national newspapers, magazines and online publications including the Gay Times, the Daily Mail, the Huffington Post and Popsugar, as well as influencers and pop stars such as Pixie Lott sharing a shot of her modelling the t-shirt on her own social channels.
PRESS
Client: Cadburys Agency: Golin
Creative Director: Catherine Pryce Producer: Patrick Smyth.