BELIEVE IN EVE
Dorco razors needed to launch a new subscription razor brand to a UK audience.
The first task was to develop the strategic platform (which evolved into the strap-line) Believe in Eve. Eve goes against the conventions of the other shaving brands.... who shaves under a waterfall or a palm tree? Eve is all about the realities of shaving....the chaos in the bathroom, balancing on one leg...unguarded fun.
CAMPAIGN PHOTOSHOOT
We wanted to have some fun with the brand which came to life in the photoshoot. The art direction on set (including getting very messy with foam) as well as briefing the team, models and photographer on the day, creating a wealth of images to launch on social, creating huge engagement and a happy Korean client.
SOCIAL MEDIA CONTENT
Client: Cadburys Agency: Golin Creative Director: Catherine Pryce