It’s Showtime, was a creative platform that I created with the team at Atomic London during the concept and pitch stage, who then went on to develop the idea, script and collaboration with Dick and Angel. And ultimately turned into a TV spot for Christmas 2021. A time when the nation we’re truly excited about a Christmas together again. The core idea being that warm feeling of putting on a show at Christmas and the excitement that goes with it. Using the staff behind the scenes and the space of the Homebase shop as this centre of festive activity to get you ready for the most wonderful time of the year.
It’s Showtime Christmas TV ad