Fast food doesn’t have to be bad for you. And Kallo wanted to be front of mind with snackers as the healthy option.
Most high streets have a fast food joint or corner shop pushing out convenience foods, so we put Kallo right amongst them in a cheeky nod to KFC and created a HEALTHY fast food shop with all the usual items on the menu, from Pizzas to Fry-ups… just served the Kallo healthy way.
EXPERIENTIAL EVENT
Bryan Martins, marketing director at Wessanen UK, said: "Through the KRC pop-up, we wanted to show that people can still enjoy the favourite foods they crave but in a healthier way. Kallo rice cakes are low in calories and provide the perfect base for a simple breakfast, light lunch or snack. It’s the hero of our dining experience. The KRC turns the traditional takeaway on its head in a very Kallo way and will inspire consumers to get creative with rice cakes."
Everything about KRC was aimed to replicate the fast food environment, from the menu, the KRC name, the art direction of the towered, delicious looking foods right down the the menu options. Inspiring customers to try something new and educate people that you can have fun on a rice cake. Stuffed with healthy options and endless puns this fun campaign took rice cakes out of the supermarket dry aisle and onto the high streets.
PRESS/PR
Client: Kallo. Agency: Golin. Creative Director Catherine Pryce