KENCKO SMOOTHES TVC
Two TV spots the launch kencko to the US market and hit the screens on Boxing Day. When healthy eating is front of mind…
The brief was to create two competing TV spots, each with a different angle to drive sales, the idea was based on the insight that it’s hard to be healthy on the go...And good, nutritious snacks are a faff to make or often expensive. Basically, eating a balanced diet in a modern world has set us up to fail. Convenience snacks are too often stuffed with sugars and preservatives, not just the good stuff they shout about. kencko are here to rescue you. We wanted to show what a faff it is to live a healthy and nutritious life on the go, by illustrating the tensions of what it would take to get your 5 a day and everything you need, wherever you are.
The creative solution was to blend some surrealism in sets with a nod to Wes Anderson style of art direction, with some humour (Waynes World to camera infomercial style) to cut through o so serious style of health food ads with some fun and artistic flair.
Ad version one: Want to eat more fruits & veggies? kencko smoothies makes it fast, simple, and delicious. A fresh start made smoother.
Ad version two: Stop-frame animation that tells the story of how you can cram 6.5kg of fruit and veg into one box. Magic is created with this absolute masterpiece of fruit and vegetable art.
“Meet Harold the strawberry: the charismatic star of kencko's first TV ad campaign. He starts a flashmob of excited fruits and veggies, all clamoring to join in and become a kencko smoothie - the easy way to fit more plants into your busy day”
Client kencko Agency Orange Panther Collective Production Believe Creative Director Catherine Pryce Strategy Lucinda Gosling Director Chris Saunders