TRIUMPH LINGERIE THE AMOURETTE BRA
The Lingerie Studio was the creative platform for the AW15 campaign range of bras. As well as influencer challenges, we wanted to dramatise the strength, flexibility and prettiness of their hero bra, the Amourette. So we made a bra hammock out of the exact lace that's used in the atelier’s studio in France and commissioned a production agency to build this for the shoot. The vignettes tell the story of the prettiness, style and the science bit of Triumph’s hero product that’s supported women for over 60 years.
Blogger challenge
Product shoot sheer velvet shapewear
To showcase their shapewear range, Sheer Velvet, we commissioned a sculpture to create a 'before and after' bodies to illustrate the subtle yet smoothing results of the underwear. Content that delicately highlighted the areas women are less confident about, we found away to to show the lumps and bumps though a 'science bit' angle.
I created the script and with an art director the concept, as well as working closely with the director, models and bloggers on set.
The videos and content were translated into various languages to be shared across markets. Our key influencers reaching a fresh audience of style seekers.
Client Triumph. Agency Exposure Creative and strategy Catherine Pryce Art Director Simon Brown.