GOOD INTENT ROUTINE BOOTS BRAND LAUNCH

Younger skin care consumers are the fastest-growing segment in the market; our challenge is to remain relevant and competitive within this context. The franchise is inspired by cultural beauty trends of glass skin,  with more sensorial, interesting textures and benefits like glassy, glazed, and radiant skin. My role as creative lead was to develop the proposition and consumer-facing line GREAT SKIN STARTS WITH GOOD INTENT and set a creative style using a blend of AI-generated concepts, product shots, and demonstrations that blend these various worlds. Adding a metaphorical and surreal world to land the product benefits. (E.g. jelly skin). 

Experience innovative textures that instantly deliver a luminous, glassy glow. Glow effortlessly and embrace your best life—without compromise.

Creating a suite of assets and methodology to social-first modular content, can be built up depending on the time of day for skin treatment or consumer need state.  Resulting in a full launch bank of content from tease to product explanations and how to achieve a glass skin look.