PLANET APEX FASHION SHOOT
Festival fashion brand Planet Apex have a vivid variety of garments. To show off their full potential I worked with dancers, each with their own style and attitude to shoot the three different catsuit looks. The core direction and idea was to get the girls to MOVE. Jess danced in the street around Dalston, poised flows and strong and lines on a balcony, the sunlight picking up the delicate black threads. Alyssia, I had seen on a trampoline via Facetime in lockdown so the dream was to get her bouncing high, the orange contrasting with the blue sky and fringes flying like wings. The results were fun and dynamic, content that will be used on the brands website and social channels to compliment the usual catalogue shots. Molly the designer was ecstatic with the results. We had a lot of fun shooting.
A lockdown project created with my side hustle THE MOVEMENT (see other tab).
Creative direction and photography Catherine Pryce. Brand Planet Apex. Dancers Alyssia White and Jess Sudgen.