MICROSOFT #UNCOMPROMISE STUDIO
Our task was to introduce the Microsoft Surface to emerging, renegade entrepreneurs in the UK.
The #uncompromise studio, a one day live 24 hour studio event on Twitter that helped ‘Renegade Professionals’ (urban professionals turned entrepreneurs) with actionable advice about their business ideas. (We needed to route The Surface firmly in the business strategy – without the overt product placement angle). Partnering with fresh, new, London entrepreneurs and influencers like Honest Burger and Jimmy's Iced Coffee, to deliver start up advice.
We set up a war room and a content strategy to invite people to tweet in their questions and filmed and pushed out responses live, within the hour, creating a wealth of useful advice and content.
The #uncompromise studio created reach, content and longevity for Microsoft well beyond the day itself that shifted positive sentiment about a brand often in the red on brand love…
Social video response from honest burger
Client: Microsoft Agency: Exposure Creative Strategist: Catherine Pryce Art Director : Lee Bonnick